The Paid Media Experts.

There are so many specific pieces of work that go into managing each PPC account that answering this question in detail would be like writing ‘War & Peace’. In addition, every client has different needs, objectives, and campaign specific variables.

The short answer is that we will use every lever available to us to squeeze
maximum value and performance out of your PPC campaigns.

Naturally we understand there needs to be an element of trust. Our work is logged and documented so you can see chapter and verse on what we’ve been doing on your behalf.

– Most advertising platforms (such as Google Ads and Microsoft Ads) have a
log of all the changes made on your account. In the spirit of full transparency, you can review this to see what we’ve been working on. We’re not sure that too many other agencies are keen to highlight this feature to their clients!

– Our regular client update calls and reports also keep you up to speed with our activity together with our recommendations for ongoing tweaks changes to your campaigns.

– Ultimately, our results speak for themselves. Our clients rarely ask what
we’ve been up to when they’re seeing strong improvements to their core
KPI’s as a direct result of the work we’ve undertaken.

Monthly retainer

We charge a fixed monthly retainer for our PPC Management that works on a Tiered basis.

Once you’ve had your Client Suitability Assessment (CSA) call with us and a PPC
audit (if required), you’ll be assigned a service level Tier which will detail your fixed monthly fee and all that comes with it.

For full clarity, our entry level Tier (Tier 1) starts at £549 per month + VAT.

Set up fee

The work in setting up a new account is very ‘front loaded’. There’s a lot of research, data to gather and campaign settings to get right. We charge a set up
fee that covers all that work (typically during the first two weeks). This includes:

•  A kick off call with everyone required from your side, our Managing Director and your dedicated PPC Manager.
•  Full conversion tracking set up (typically via Google Tag Manager) to track all possible conversions via Google Ads. If conversion tracking is already in place, we will thoroughly review this and fix any errors if present.
•  Gaining access to all platforms relevant to the work we’re undertaking for you – for example (but not limited to), Google Ads, Google Analytics, Google Merchant Centre, Google Tag Manager, Microsoft Ads, Facebook Ads, or your websites CMS.
•  Carried out all ‘quick win’ changes within your PPC accounts that were presented in your audit, or reviewed during this kick off period.
•  Creating the initial campaign sets (including full campaign structure and Ad copy) for accounts in lower Tiers, or have provided a full strategy breakdown for our first months work for clients assigned a larger tier (where it would not be possible to build the new campaigns within this time frame or we don’t recommend doing so).

Set up fees are discussed with you at the start of our work together.

All clients start on an initial 3-month rolling contract without exception. If you are looking to run PPC for a month and see if it works, we aren’t the agency for you.

We’re confident that we’ll be doing a good job for you, so there’s no need to fence our clients in with lengthy contracts. We’re proud of the fact that we’re still serving many clients who started working with us when we first opened our doors.

The only exception to this is if a client specifically wants to partner with us on a long term basis.

You tell us!

We’re not into making exaggerated claims that we’re revolutionarily different to other PPC companies. But what we can say is this:

– We only do PPC. We live and breathe it. This means we’re not distracted
by your social media or email campaigns. We focus on your PPC
performance and offer our clients a deeper and highly detailed level of
service.

– There’s no fancy office in an achingly hip postcode with bean bags and
 Playstations. Nor is there a cheeky office Labradoodle. We also don’t do
 schmoozy client dinners or spend your fees on expensive events. We
 invest our money on hiring the best people in the industry. We’re not antisocial, we’re only interested in delivering results for our clients.

– Our people really are the best in the industry. We only hire PPC experts with a minimum of five years’ hands on experience in a PPC only role which means you’ll never be fobbed off with an intern or inexperienced graduate managing your account.

– The only thing that matters is the results we deliver for you.